Wednesday, November 02, 2005

TV Show 'Lost' Subplot is Product Placement Trick


(via commingsoon.net and doubleviking.com)
Lost Manuscript to be Published
Source: Variety
November 1, 2005

Variety says that writers for ABC's Lost will soon be penning a subplot about a character named Gary Troup who didn't survive the crash but left behind a manuscript he was working on.

Troup is fictional, of course, and so is his supposed novel. But ABC sister company Hyperion Books will publish the "found" manuscript, in the hope of turning a fictional product-placement into a real one.

Working with writers from the series, Hyperion has commissioned a novel by a "well-known" mystery writer -- it's not saying who -- that supposedly constitutes the book. The book will be marketed as the work of an author who "delivered (his book) to Hyperion just days before Troup boarded Oceanic Flight 815."

The Lost novel, titled "Bad Twin," is a P.I. procedural involving a wealthy heir's search for his nefarious brother. It will be released this spring in conjunction with the series' related episodes.

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